Trust Me, I'm Lying

The media and the public are supposed to be on the same side. The media, when it’s functioning properly, protects the public against marketers and their ceaseless attempts to trick people into buying things. I’ve come to realize that that is not how it is today. Marketers and the media— me and the bloggers— we’re on the same team, and way too often you are played into watching with rapt attention as we deceive you. And you don’t even know that’s going on because the content you get has been dressed up and fed to you as news.
— Trust Me, I'm Lying: Confessions of a Media Manipulator (Kindle Locations 2855-2859).

This book gives a great explanation of the effects the internet has on what we see, hear, and read in the news. Ryan Holiday, a self-professed media manipulator, presents what goes on behind the scenes of the most popular blogs from Politico to Huffington Post, and then how television and newspaper are influenced by the results.